quilytics

Privacy Policy

Effective Date: Aug 15, 2025

Quilytics Data Solutions LLP (“we”, “us”, “our”) is a digital transformation and data analytics company committed to maintaining the privacy and protection of personal and business data. This Privacy Policy outlines our practices regarding the collection, use, processing, and protection of data obtained through our services.

1. About Quilytics

Quilytics provides data analytics, machine learning, AI-based solutions, and custom web applications to global clients. We build solutions for our clients to extract data from third-party platforms, locally installed software and via APIs, process it using secure, custom-built pipelines, and deliver actionable insights through dashboards and analytics solutions.

2. Data We Collect

Through our website, we collect aggregated level data of users visiting our website www.quilytics.com. We use this data to understand the demography, interest groups, geography and age-group of the audience visiting and browsing our website. We do not automatically collect personal information like name, email address and phone number or other contact details unless provided to us by the user by filling a form or contacting us on our social media.

Only after signing NDA and approvals of Scope of Work, we collect and process two types of data at the project level:

a. Client-Provided Data

  • Platform credentials (API keys, tokens)

  • Configuration files and reporting requirements

  • Business metrics, goals, and KPIs

b. API-Sourced Data

  • Advertising campaign performance metrics (e.g., impressions, clicks, spend)

  • Engagement data (e.g., conversions, demographics, geolocation)

  • Any other data available and permitted by third-party API integrations

We do not collect personally identifiable information (PII) unless explicitly required and authorized by the client for business purposes.

3. How We Use the Data (collected at project level)

The collected data is used for the following purposes:

  • Extract, transform, and load (ETL) operations

  • Data analysis and visualization

  • Development of ML/AI models for predictive insights

  • Reporting and dashboard generation

  • Performance optimization and budget tracking

We do not sell, share, or rent any client data to third parties for marketing or commercial purposes.

4. Data Ownership

All data collected through client-provided credentials or sources remains the sole property of the client. Quilytics acts as a data processor and does not claim any ownership over the data accessed or processed.

5. Data Security

We employ industry best practices and protocols to ensure secure data handling:

  • Encryption of data in transit and at rest

  • Role-based access control (RBAC)

  • Periodic audit and monitoring of pipelines

  • Secure storage on compliant cloud platforms (e.g., Azure, AWS, GCP)

Client data is only accessed by authorized personnel involved in the project.

6. Data Retention

We retain client data only for the duration necessary to fulfill our contractual obligations. Upon project completion or upon written request, we will:

  • Delete all client data from our systems, or

  • Return the data in a mutually agreed format

7. Confidentiality and Non-Disclosure

All client data, access credentials, and business intelligence are treated as confidential. We sign NDAs with clients and require all team members to adhere to strict confidentiality policies.

8. Third-Party Tools and Integrations

Quilytics may use third-party tools or platforms for data processing or visualization (e.g., Snowflake, Power BI, Tableau, Looker Studio). We ensure that all such tools comply with standard data privacy and security practices.

9. Client Responsibilities

Clients are responsible for:

  • Providing accurate access credentials

  • Ensuring compliance with their own platform agreements (e.g., Google API terms)

  • Informing us about any changes to data access permissions or requirements

10. Data Subject Rights (For GDPR and CCPA Compliance)

If applicable, we support data subject rights as required by GDPR, CCPA, and other relevant data privacy regulations:

  • Right to access

  • Right to rectification

  • Right to deletion

  • Right to restrict processing

  • Right to data portability

Clients may contact us at hello@quilytics.com to exercise these rights.

11. Updates to This Policy

We may update this Privacy Policy to reflect changes in law, technology, or our business operations. The updated policy will be made available on our website with the revised effective date.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact:

Quilytics
1010, W92, LT Road, Borivali west, Mumbai, India
Email: hello@quilytics.com
Phone: +919372172991