Digital Marketing Analytics
Quilytics helps you to gain an understanding on how to improve and optimize your digital marketing campaigns and improve your business metrics. We help you identify your best performing channels, most effective campaigns, top audiences, prime creatives, etc. We have the ability to connect your online marketing data with offline sales data hence providing a 360-degree view of your marketing efforts. We also leverage your customer data and stitch it with your digital data to predict appropriate customer base for your brand hence providing you with effective targeting strategies.
Marketing Strategy and Campaign Objective
Our team serves as analytics experts to help design the best marketing strategy for you. This helps your marketing team identify opportunities in creating campaigns and optimize thereafter.
Campaign Design
Looking into former campaign performances, we put forward a suitable layout of campaign design including corresponding channels, platforms, multi-funnel analysis, and much more. This enables your marketers to design relevant creatives per suggested campaign design.
Campaign Effectiveness Analysis
Campaign effectiveness analysis enables you to derive learnings from existing campaigns and ensures better results in the future. Our experts deliver best campaign wrap reports that showcases different achievements and learnings for future campaigns.
Benchmarking and Pacing
We define benchmarks for your company by performing market research and leveraging industry data. We also define automated KPI pacing models which helps you to justify the media spend and recommend measures for optimum pacing.
Target Segmentation
We offer target segmentation and audience performance by leveraging our advanced analytics methodologies. Our robust automated model delivers best results which drives value to your investment in us.