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Harnessing the Potential of Big Data: Key Insights for Success


Harnessing the Potential of Big Data: Key Insights for Success Highlights : What is Big Data? Power of big data for your business Important steps to turn data into actionable strategies Case Study In today’s digital era, data has emerged as an exceedingly valuable asset. As leading data analysts, we understand big data’s immense power […]

April 19, 2024


The Ultimate Guide to Digital Marketing Analytics: Maximizing ROI and Conversion Rates


The Ultimate Guide to Digital Marketing Analytics: Maximizing ROI and Conversion Rates Highlights : Digital Marketing Analytics explained What are the digital metrics that you should measure? Metrics that you should focus on to maximize ROI and Conversion rates How can you use these analytics to maximize ROI and conversion? How can Quilytics help your […]

April 17, 2024


Unleash the Power of GTM: Optimise Your Website’s Tracking Capabilities


Unleash the Power of GTM: Optimise Your Website’s Tracking Capabilities Highlights : The Importance of Your Website’s Tracking Capabilities Introduction to GTM Benefits of using GTM Practical Tips for Maximizing GTM’s Website Tracking Capabilities The effective utilization of data is a critical factor in optimizing business strategies and making informed decisions. As a data analytics […]

March 18, 2024


Demystifying Power BI: How to Harness its Data Visualization Potential


Demystifying Power BI: How to Harness its Data Visualization Potential Highlights : Understanding Power BI Why choose Power BI for visualization  Types of Data Suitable for Power BI Data Integrity within Power BI Types of Visualization in Power BI How to implement Power BI data visualization How can we use visualization for the sustainable growth […]

March 5, 2024


Looker Studio: A Comprehensive Guide to Creating Dynamic Funnels


Looker Studio: A Comprehensive Guide to Creating Dynamic Funnels In one of our previous blog posts, we discussed the importance of visualizing your data to better understand your business performance. We also talked about using a funnel to analyze the flow of data. Understanding user flow is crucial in the field of data analytics, as […]

February 13, 2024


Unlocking Hidden Insights: The Transformative Role of Data Visualization in Data Mining


Unlocking Hidden Insights: The Transformative Role of Data Visualization in Data Mining Highlights: What is Data Mining? Definition and examples of Data visualization Application of Data visualization in Data mining Ethical Consideration in Data Mining Conclusion In our digital era, enormous amounts of data is constantly generated and collected. This expansive reservoir of information presents […]

February 6, 2024


How to Improve Your Marketing Analytics with a 360-View of Your Customer


How to Improve Your Marketing Analytics with a 360-View of Your Customer Understanding your customers is the key part of any business. One of the biggest challenges businesses face today is tracking the digital trail of customers across various interactions and purchases. Most organizations today rely on Google Analytics to get an accurate picture of […]

January 5, 2024


5 Common Mistakes to Avoid when Implementing Business Analytics


5 Common Mistakes to Avoid when Implementing Business Analytics Implementing business analytics is a strategic move that can significantly enhance decision-making processes and is critical for your company’s success. Having a data management system is a start. However, it is of no use if it doesn’t empower companies with precise data analysis for better business […]

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December 26, 2023


7 Benefits of Website Analytics for Business Growth


7 Benefits of Website Analytics for Business Growth In the ever-evolving digital business landscape, the adage “knowledge is power” is more valid than ever before, where every click tells a story. But how do we understand the story behind each click? The answer lies in website analytics. In this data-driven world, analytics can lead to […]

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December 15, 2023


Exploring all major changes in GA4 and how it affects Data analysts and Marketers


Exploring all major changes in GA4 and how it affects Data analysts and Marketers With the introduction of Google Analytics 4 (GA4), marketers and analysts have gained access to a new set of metrics and dimensions that offer enhanced insights into user behavior and improved tracking capabilities. Along with tracking, GA4 is also equipped with […]

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October 17, 2023


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